Focus groups are facilitated discussions of 5-10 individuals from similar backgrounds led by a moderator who guides the group into increasing levels of focus and depth on key issues. This toolkit provides information on how focus groups can help you go beyond quantitative data and allow you to learn more about a particular problem.
About Jenn Hethcoat
Jenn Hethcoat is the Director of Communication at DCCCA.
LinkedIn: Jenn Hethcoat